Grönroos, Christian ((1947- ).)

    Internal marketing, research approach, and other works / / volume editor Lars-Johan Lindqvist ; contributors Evert Gummesson, Philip Kotler, Mikael Paltschik, Rafael Ramirez.
    New Delhi [etc.] : SAGE, 2013. XXIII, 260 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Christian Grönroos ; vol. 8)
    (Legends in Marketing)     (Legends in marketing. vol. 8)
    ISBN 978-81-321-1002-6

   
T.18022        UKD: 339.138(045/046)=111