Sheth, Jagdish N. ((1938- ).)

    Managerial marketing : current thought / / volume editor Rajendra S. Sisodia ; contributors David Aaker, Philip Kotler, V. Kumar, Robert A. Peterson, Glen L. Urban. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXXIV, 266 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Jagdish N. Sheth ; vol. 6)
    (Legends in Marketing)     (Legends in marketing. vol. 6)
    ISBN 978-81-321-0300-4

   
T.18028        UKD: 339.138(045/046)=111