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Kotler, Philip ((1931- ).)

    Marketing theory and orientations / / volume editor Ravi S. Achrol ; contributors John C. Narver, Torger Reve, Robert E. Spekman, David W. Stewart, Rajan Varadarajan. 2nd print.

    New Delhi [etc.] : SAGE, 2012. LXV, 351 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 1)
    (Legends in Marketing)     (Legends in marketing. vol. 1)
    ISBN 978-81-321-0519-0

   
T.18047        UKD: 339.138(045/046)=111