Kotler, Philip ((1931- ).)
Marketing theory and orientations / / volume editor Ravi S. Achrol ; contributors John C. Narver, Torger Reve, Robert E. Spekman, David W. Stewart, Rajan Varadarajan.
2nd print.
New Delhi [etc.] : SAGE, 2012.
LXV, 351 s. : il. ; 25 cm.
(Legends in Marketing) (Legends in marketing. Philip Kotler ; vol. 1)
(Legends in Marketing) (Legends in marketing. vol. 1)
ISBN 978-81-321-0519-0
T.18047
UKD: 339.138(045/046)=111