Kotler, Philip ((1931- ).)

    Analytical marketing / / volume editors Robert C. Blattberg ; contributors Anne Coughlan, Lakshman Krishnamurthi, Andris A. Zoltners. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXXV, 404 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 2)
    (Legends in Marketing)     (Legends in marketing. vol. 2)
    ISBN 978-81-321-0519-0

   
T.18048        UKD: 339.138=111