Kotler, Philip ((1931- ).)

    Improving the role and practice of marketing / / volume editor Tim Ambler ; contributors Patrick Barwise, Hugh Davidson, Winston Fletcher. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXXVIII, 225 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 4)
    (Legends in Marketing)     (Legends in marketing. vol. 4)
    ISBN 978-81-321-0519-0

   
T.18050        UKD: 339.138(045/046)=111