Kotler, Philip ((1931- ).)

    Globalization and international marketing competition / / volume editors Michael R. Czinkota, Charles J. Skuba ; contributors Michael R. Czinkota, A. Coskun Samli, Charles J. Skuba, Isabelle Szmigin, Douglas West. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXIII, 212 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 6)
    (Legends in Marketing)     (Legends in marketing. vol. 6)
    ISBN 978-81-321-0519-0

   
T.18052        UKD: 339.138(045/046)=111