Kotler, Philip ((1931- ).)

    Broadening the concept and applications of marketing / / volume editor William L. Wilkie ; contributors Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXXI, 343 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 8)
    (Legends in Marketing)     (Legends in marketing. vol. 8)
    ISBN 978-81-321-0519-0

   
T.18054        UKD: 339.138(045/046)=111