Kotler, Philip ((1931- ).)

    The social and ethical side of marketing / / volume editor Paul N. Bloom ; contributors Sonya A. Grier, Patrick E. Murphy, Kash Rangan. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXII, 230 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 9)
    (Legends in Marketing)     (Legends in marketing. vol. 9)
    ISBN 978-81-321-0519-0

   
T.18055        UKD: 339.138:330.162](045/046)=111