Kotler, Philip ((1931- ).)

    Marketing management : analysis, planning, implementation, and control / / Philip Kotler. 9th ed.

    Upper Saddle River, NJ : Prentice Hall, cop. 1997. [878] pag. varia : il. kolor. ; 26 cm.
    (The Prentice Hall International Series in Marketing)
    (The Prentice Hall International Series in Marketing)
    ISBN 0-13-243510-1

   
E.75685        UKD: 339.138:658.1/.5:005.2](075.8)=111