Kotler, Philip ((1931- ).)

    Marketing management / / Philip Kotler, Kevin Lane Keller. 12th ed.

    Upper Saddle River, NJ : Pearson Prentice Hall, cop. 2006. XXXIX, 729, [46] s. : il. kolor. ; 29 cm.
    ISBN 0-13-145757-8


Marketing

   
T.9415        UKD: 339.138=111