Kotler, Philip ((1931- ).)

    Principles of marketing / Philip Kotler, Gary Armstrong. 11th ed.

    Upper Saddle River : Pearson Education, cop. 2006. XX, [725] s. : il. ; 28 cm.
   
Bibliogr. Ind.

    ISBN 0-13-146918-5

   
T.9416        UKD: 339.138=111