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The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge /
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how today's top companies are using the new PR to gain a competitive edge /
|
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Harris, Thomas L.
(1931- ).
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Thomas L. Harris ; foreword by Philip Kotler. |
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Czytelnia Książek WNEiZ (Anglojęzyczne)
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New York [etc.] :
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John Wiley & Sons,
|
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XIV, 306 s. :
il. ;
24 cm.
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(Wiley Series on Business Strategy )
(Wiley Series on Business Strategy )
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1
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brak wypożyczeń
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Bibliogr. s. 298-299. Indeks.
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0-471-61885-3
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659.4=111 |
203766 (to nie jest sygnatura)
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