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Analytical marketing /
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Kotler, Philip
(1931- ).
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volume editors Robert C. Blattberg ; contributors Anne Coughlan, Lakshman Krishnamurthi, Andris A. Zoltners. |
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2nd print.
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Czytelnia ul. Cukrowa 8 (SIL obcojęzyczny)
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New Delhi [etc.] :
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SAGE,
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2012.
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XXXV, 404 s. :
il. ;
25 cm.
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(Legends in Marketing )
(Legends in marketing. Philip Kotler vol. 2)
(Legends in Marketing )
(Legends in marketing. Philip Kotler ; vol. 2)
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Bibliogr. przy art.
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978-81-321-0519-0
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339.138=111 |
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