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Consumer behavior : attitude, intention, and choice behavior /
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attitude, intention, and choice behavior /
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Malhotra, Naresh K.
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volume editor Tracey M. King ; contributors Merrie L. Brucks, Wayne D. Hoyer, Debbie MacInnis, Aric Rindfleisch, Hanumantha Rao Unnava. |
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Czytelnia ul. Cukrowa 8 (SIL obcojęzyczny)
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New Delhi [etc.] :
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SAGE,
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2011.
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XXXVII, 405 s. :
il. ;
25 cm.
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(Legends in Marketing )
(Legends in marketing. Naresh K. Malhotra vol. 4)
(Legends in Marketing )
(Legends in marketing. Naresh K. Malhotra ; vol. 4)
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Bibliogr. przy art.
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978-81-321-0517-6
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366.1(045/046)=111 |
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