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Internal marketing, research approach, and other works / volume editor Lars-Johan Lindqvist ; contributors Evert Gummesson, Philip Kotler, Mikael Paltschik, Rafael Ramirez. New Delhi [etc.] : SAGE, 2013.
Marketing communication / volume editor Donald E. Schultz ; contributors Thomas R. Duncan, Gayle Kerr, Philip J. Kitchen, Kirsti Lindberg-Repo, Sandra Moriarty. New Delhi [etc.] : SAGE, 2013.
Marketing theory / volume editor Roderick P. Brodie ; contributors Michael J. Baker, Richard W. Brookes, Michael Kleinaltenkamp, Victoria J. Little. New Delhi [etc.] : SAGE, 2013.
Relationship marketing / volume editor David Ballantyne ; contributors Adrian Payne, Michael Saren, Richard Varey. New Delhi [etc.] : SAGE, 2013.
Service logic / volume editor Tore Strandvik ; contributors James G. Barnes, Anders Gustafsson, Kaj Storbacka. New Delhi [etc.] : SAGE, 2013.
Service management / volume editor Bo Edvardsson ; contributors Göran Svensson, Chris Voss, Jochen Wirtz. New Delhi [etc.] : SAGE, 2013.
Service marketing / volume editor Raymond P. Fisk ; contributors J. Stephen Baron, Mary Jo Bitner, Per Kristensson. New Delhi [etc.] : SAGE, 2013.
Service quality / volume editor Lawrence A. Crosby ; contributors J. Joseph Cronin, Gary L. Frankwick, Dwayne D. Gremler. New Delhi [etc.] : SAGE, 2013.
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