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Principles of marketing Philip Kotler, Gary Armstrong. 11th ed. Upper Saddle River : Pearson Education, cop. 2006.
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. 4th ed. Thousand Oaks [etc.] : SAGE Publications, cop. 2011.
Strategic marketing / volume editors Glen Urban, John Roberts, Alvin Silk, Jerry Wind ; contributors John Roberts, Alvin Silk, Glen Urban, Jerry Wind. 2nd print. New Delhi [etc.] : SAGE, 2012.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. 7th ed. Upper Saddle River : Pearson/Prentice Hall, cop. 2008.
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler. New York [etc.] : John Wiley & Sons, cop. 1993.
The social and ethical side of marketing / volume editor Paul N. Bloom ; contributors Sonya A. Grier, Patrick E. Murphy, Kash Rangan. 2nd print. New Delhi [etc.] : SAGE, 2012.
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