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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Hoboken, NJ : John Wiley & Sons, cop. 2010.
Marketing management / Philip Kotler, Kevin Lane Keller. 12th ed. Upper Saddle River, NJ : Pearson Prentice Hall, cop. 2006.
Principles of marketing Philip Kotler, Gary Armstrong. 11th ed. Upper Saddle River : Pearson Education, cop. 2006.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. 7th ed. Upper Saddle River : Pearson/Prentice Hall, cop. 2008.
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