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Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee. Paperback version. Upper Saddle River : Prentice Hall, cop. 2007.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. 9th ed. Upper Saddle River, NJ : Prentice Hall, cop. 1997.
Marketing management : analysis, planning, and control / Philip Kotler. 3rd ed. London : Prentice/Hall International, cop. 1976.
Marketing management : analysis, planning, and control / Philip Kotler. Englewood Cliffs, NJ : Prentice-Hall, cop. 1967.
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler. New York [etc.] : John Wiley & Sons, cop. 1993.
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