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Broadening the concept and applications of marketing /
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Kotler, Philip
(1931- ).
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volume editor William L. Wilkie ; contributors Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman. |
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2nd print.
|
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Czytelnia ul. Cukrowa 8 (SIL obcojęzyczny)
|
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New Delhi [etc.] :
|
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SAGE,
|
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2012.
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XXXI, 343 s. :
il. ;
25 cm.
|
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(Legends in Marketing )
(Legends in marketing. Philip Kotler vol. 8)
(Legends in Marketing )
(Legends in marketing. Philip Kotler ; vol. 8)
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Bibliogr. przy art.
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978-81-321-0519-0
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339.138(045/046)=111 |
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