Rezultaty od 1 do 3 z 3
Marketing management : analysis, planning, implementation, and control / Philip Kotler. 9th ed. Upper Saddle River, NJ : Prentice Hall, cop. 1997.
Marketing places : attracting, investment, industry and tourism to cities, states and nations / Philip Kotler, Donald H. Haider, Irving Rein. New York : The Free Press. A division of Macmillan, cop. 1993.
The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler. New York [etc.] : John Wiley & Sons, cop. 1993.
x