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New product and services development. Vol. 4, Launching new products and services : marketing innovation effectively / ed. by Hubert Gatignon. London [etc.] : SAGE, 2011.
New products and services development . Vol. 2, Orienting the firm for promoting innovations : establishing a culture of innovations / ed. by Hubert Gatignon. London [etc.] : SAGE, 2011.
New products and services development. Vol. 3, Organizing to innovate : adapting the firm to innovate / ed. by Hubert Gatignon. London [etc.] : SAGE, 2011.
New products and services development. Vol. 1, Innovating new products and services : the dimensions of innovations / ed. by Hubert Gatignon. London [etc.] : SAGE, 2011.
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