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Marketing theory /
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Grönroos, Christian
(1947- ).
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volume editor Roderick P. Brodie ; contributors Michael J. Baker, Richard W. Brookes, Michael Kleinaltenkamp, Victoria J. Little. |
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Czytelnia ul. Cukrowa 8 (SIL obcojęzyczny)
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New Delhi [etc.] :
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SAGE,
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2013.
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XXIII, 190 s. :
il. ;
25 cm.
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(Legends in Marketing )
(Legends in marketing. Christian Grönroos vol. 6)
(Legends in Marketing )
(Legends in marketing. Christian Grönroos ; vol. 6)
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Bibliogr. przy art.
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978-81-321-1002-6
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339.138(045/046)=111 |
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