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Marketing theory : philosophy of science foundations of marketing / volume editor Jagdip Singh ; contributors Carol Azab, Richard P. Bagozzi, Danny N. Bellenger, Terry Clark, Raymond P. Fisk, Kent Nakamota, Robert A. Peterson. New Delhi [etc.] : SAGE, 2011.
Service marketing / volume editor Raymond P. Fisk ; contributors J. Stephen Baron, Mary Jo Bitner, Per Kristensson. New Delhi [etc.] : SAGE, 2013.
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