Kotler, Philip ((1931- ).)

    Strategic marketing / / volume editors Glen Urban, John Roberts, Alvin Silk, Jerry Wind ; contributors John Roberts, Alvin Silk, Glen Urban, Jerry Wind. 2nd print.

    New Delhi [etc.] : SAGE, 2012. XXIX, 92 s. : il. ; 25 cm.
    (Legends in Marketing)     (Legends in marketing. Philip Kotler ; vol. 5)
    (Legends in Marketing)     (Legends in marketing. vol. 5)
    ISBN 978-81-321-0519-0

   
T.18051        UKD: 658.1/.5:005.2(045/046)=111