Kotler, Philip ((1931- ).)

    Marketing management : analysis, planning, and control / / Philip Kotler. 3rd ed.

    London : Prentice/Hall International, cop. 1976. XI, 528 s. : il. ; 23 cm.
   
Na okł.: International editions.

    ISBN 0-13-557967-8

   
E.76529        UKD: 339.138:005]=111