Harris, Thomas L. ((1931- ).)

    The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / / Thomas L. Harris ; foreword by Philip Kotler.
    New York [etc.] : John Wiley & Sons, cop. 1993. XIV, 306 s. : il. ; 24 cm.
    (Wiley Series on Business Strategy)
    (Wiley Series on Business Strategy)
    ISBN 0-471-61885-3     ISBN 0-471-57962-9


Przedsiębiorstwa
Marketing
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E.76444        UKD: 659.4=111