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Marketing management : analysis, planning, implementation, and control /
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analysis, planning, implementation, and control /
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Kotler, Philip
(1931- ).
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Philip Kotler. |
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9th ed.
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Upper Saddle River, NJ :
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Prentice Hall,
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cop. 1997.
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[878] pag. varia :
il. kolor. ;
26 cm.
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(The Prentice Hall International Series in Marketing )
(The Prentice Hall International Series in Marketing )
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Indeks.
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0-13-243510-1
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339.138:658.1/.5:005.2](075.8)=111 |
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